Cereals 2026, held at Jeremy Clarkson’s Diddly Squat Farm in Oxfordshire, proved to be a successful couple of days for the Donite Plastics team. Despite the difficult weather, the event remained busy throughout, giving us plenty of opportunities to reconnect with existing customers, meet new contacts, and discuss the growing role of plastic components in modern agricultural engineering.
The rain and mud added to the farm setting, but they did little to deter the thousands of farmers, engineers, manufacturers and other agricultural professionals attending the event.
We began the first day by filming new product content, giving us the chance to showcase our latest developments and manufacturing capabilities. This gave us the opportunity to show some of the plastic components we manufacture and explain how vacuum forming can support agricultural machinery projects.
We also welcomed Joe Seels, a well-known beef and arable farmer from South Yorkshire and popular “farmfluencer” on TikTok and YouTube. Joe stopped by the stand to meet the team and see our work first-hand and discuss the growing link between farming, social media, and agricultural engineering.
Plastic components for agricultural machinery
A walk around the show made the scale of the agricultural engineering sector clear. From large agricultural equipment to smaller moulded parts, manufacturers continue to improve performance, durability and design to meet the demands of everyday farming.
The event also reinforced Donite Plastics’ established position within the agricultural sector. Our team supports manufacturers and engineers with custom-moulded plastic parts, from one-off prototypes through to small, medium and large production batches, backed by practical engineering expertise.
Our brighter plastic components became a particular talking point at this year’s event. This generated discussions around how colour can support visibility and product identification, while giving machinery a more modern appearance.
These conversations also gave us an opportunity to explain the benefits of vacuum forming, including:
- Lower tooling costs than many alternative moulding processes
- Flexibility when producing complex shapes
- Strong and lightweight components
- A wide choice of materials, colours and finishes
- Repeatable results across production batches
- Support from initial design and prototyping through production
This process allows us to manufacture practical and cost-effective plastic components for a range of agricultural applications.
One of the biggest benefits of attending the Cereals 2026 was the opportunity to speak directly with engineers, designers and manufacturers. Across both days, we discussed product concepts, material selection, manufacturing methods, and long-term performance requirements.
These conversations help us understand the technical and commercial challenges facing agricultural manufacturers. They also allow us to identify where thermoformed plastic components could improve machinery design, reduce weight or replace parts traditionally manufactured from other materials.
Despite the weather, visitors remained engaged and keen to discuss new projects and potential applications, reflecting the forward-thinking nature of the agricultural industry.
As Cereals 2026 came to a close, we left Diddly Squat Farm encouraged by the conversations we had and the opportunities ahead. Thank you to everyone who visited the Donite Plastics stand. We appreciate your time and interest in our work.
We now look forward to continuing these discussions and supplying bespoke plastic solutions that meet the day-to-day demands of the agricultural sector.